Po-Boy Fest

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New Orleans' Annual Oak Street Po-Boy Festival

Create a visually stunning website and online marketing materials to communicate Po-Boy festival activities and sell Po-Boy merchandise.

Mission

Create a visually stunning website and online marketing materials to communicate Po-Boy festival activities and sell Po-Boy merchandise.

Strategy

Highlight the many different festival activities on the home page, curate the different activities into site sections and and integrate eCommerce shopping cart to offer festival merchandise. Connect with fans of the fest with strategic email announcements and online marketing in the weeks leading up the fest.

Results

A site that makes your mouth water for the next Po-Boy Fest and its merchandise. Email announcement open and click rates about twice the industry average. Check out the site at www.poboyfest.com.

Features

  • Festival countdown
  • Home page slideshow showcasing the festival's highlights
  • Ecommerce fully integrated into website
  • Volunteer signup forms and contact exports for Fest organizers
  • Archive section for info about previous fests
  • Email-a-friend fully integrated into website
  • E-cards for previous fests
  • Drupal-powered content managemet system
  • Email announcement templates and production
  • Facebook ad campaign
  • Google AdWords ad campaign